OUr Story

Local tours by real locals + ex-pat partner. Safe, personal, and flexible experiences for cruise passengers and Baja travelers.


Our Business Story: A Better Way to Experience Ensenada

Private Shore Excursions, Transportation & Baja Experiences

Ensenada Excursions and Tours offers private tours and shore excursions in Ensenada, Baja Mexico, along with private transportation in the Valle de Guadalupe wine region and cross-border service up to San Diego for Baja wine tours and custom itineraries.

We work with cruise passengers, families, couples, and groups who want a safe, flexible, and stress-free way to experience Ensenada—without crowds, rushed schedules, or uncertainty.

Ensenada Excursions and Tours was created to solve a common problem we kept seeing year after year:

Planning a great day in Ensenada shouldn’t feel complicated or risky.

While building Ensenada Massage and helping travelers explore the city, it became clear how challenging a short visit can be—especially for cruise passengers and group planners. Transportation logistics, knowing what’s open, understanding safety norms, coordinating timing, and even figuring out payments can quickly turn what should be a fun day into a stressful one.

In 2019, after taking a Carnival Cruise that stopped in Ensenada—my own hometown—I was reminded how overwhelming cruise excursions can feel: long lines, crowded buses, rigid schedules, and very little flexibility.

That experience reinforced what we already knew.

With the help of our local bilingual guides and drivers, we built a different model:

  • Private transportation instead of buses

  • Custom itineraries instead of one-size-fits-all tours

  • Flexible timing instead of rushing or waiting

  • Clear communication and real safety planning

Today, Ensenada Excursions and Tours helps travelers enjoy more experiences in less time, while feeling confident they’ll get back to the ship safely and on time.

We design every tour to be:

  • Family-friendly

  • Time-efficient

  • Safe and well-communicated

  • Personalized to your group’s interests and energy level

Ensenada has a little bit of everything—beaches, adventure, food, wine, culture—but much of it is hidden inside local networks.
Our job is to open those doors for you.

What We Offer

We provide private tours, shore excursions, and transportation throughout Ensenada and Baja California, including:

  • Private shore excursions from Ensenada Cruise Port

  • ATV off-road adventures

  • Zipline & canopy tours

  • Pai Pai Animal Sanctuary experiences

  • Horseback riding on the beach

  • La Bufadora blowhole tours

  • Valle de Guadalupe wine tours

  • Private drivers in Ensenada and Valle de Guadalupe

  • Cross-border transportation from Tijuana or San Diego

  • Surf lessons, kayaking, city tours, beach visits

Many guests also combine tours with massage experiences through our sister company,
👉 Ensenada-Massage.com

You can book a single activity or request a custom combo itinerary designed around your schedule, group size, and interests.

– Jesse in Ensenada

Meet the Team

Local experts + friendly pros. We keep your day safe, flexible, and fun.

Portrait of Ena

Ena E

Tours and Transportation Queen

Your superstar of communication—quick with options, quotes, and custom days. Proud dog mom of nine, not counting the flow of fosters! She previously ran tourism in Cabo, before returning home to Ensenada.

Portrait Tour Guides

Our Tour Guides

Drivers & Local Guides

Our guides are the heart of your experience. More than drivers, they’re locals who make you feel like family—fun, welcoming, and full of character.

From Jose Luis in his cowboy boots to Willy “the Smiler,” Miguel the boxer, Tony the Baja racer, and the rest of our crew, each brings their own story and energy. With us, safe fun in Ensenada is guaranteed—for you and your family.

Portrait of Jesse A

Jesse Atkinson

Founder

Originally from Wisconsin, Jesse has called Baja home for 16 years after a career in economic consulting and teaching at CETYS University. He traded a type-A lifestyle for massage therapy and, somewhat accidentally, founded Ensenada Massage, Ensenada Excursions & Tours, and Valle Mobile Spa.

A passionate traveler (from India and Turkey to Croatia and Baja Sur), Jesse blogs about adventure and healthy living in Ensenada. When he’s not organizing, you’ll find him scuba diving, bodyboarding, playing blues harmonica, or road-tripping with his dogs, Tina and Lola.

More about Founder Jesse

I’m Jesse Atkinson, founder of Ensenada Excursions and Tours.

I moved to Ensenada in 2011 seeking a healthier, more meaningful life after a personal reset that included consulting career burnout, a cancer diagnosis, and relationship heartbreak. That period forced me to slow down, reassess priorities, and focus on peace, health, and quality of life.

Here is youtube video version.

Today, I’m cancer-free, more grounded, and a proud dog dad who genuinely loves living in Ensenada and exploring Baja’s outdoors.

That personal journey shapes how this business operates.

I believe travel should feel calming, not chaotic—especially when you’re responsible for family, kids, or a group. That belief influences everything we do: conservative timing, clear instructions, responsive communication, and a strong focus on safety and trust.

After 15+ years living here and helping thousands of travelers, I still enjoy sharing Ensenada the right way—with warmth, local knowledge, and respect for people’s time and comfort.

Travel with Confidence

We’re proud to be:

  • ⭐ Top-rated on Google, TripAdvisor, Yelp, and Viator

  • ⭐ Frequently recommended in cruise communities and travel forums

  • ⭐ Known for private service, clear communication, and reliability

Many guests arrive unsure about booking outside the ship—and leave saying it was the best decision of their cruise.

If you’re looking for a safe, private, and flexible way to experience Ensenada, our team is here to help.

Breathe deeply. Travel slowly. Let us handle the details.

Jesse in Ensenada

Interviews:

Jesse Atkinson’s LinkedIn Facebook

  1. TripAdvisor: https://www.tripadvisor.com/Attraction_Review-g150770-d20291946

  2. Instagram: https://www.instagram.com/ensenada.excursions

  3. Facebook: https://www.facebook.com/EnsenadaExcursionsandTours

  4. Sister Companies : https://www.ensenada-massage.com www.bajatoursandtransport.com www.vallemobilespa.com

  5. Ensenada Safety Guide 

  6. Google Reviews: https://g.page/ensenada-excursions-and-tours

“We keep it simple, personal, and warm. Just like Ensenada.”

-jesse in ensenada

Our Vision & Values

We believe that every traveler to Ensenada deserves access to both profound relaxation and safe, joyful adventure. As part of our larger wellness philosophy, we’ve also launched:

Our core values guide everything we do:

  • Kindness

  • Service

  • Responsible Communication

  • Teamwork

  • Celebration

Awards

  • 3-time recipient of the TripAdvisor Certificate of Excellence

  • Recommended by Weddings in Valle and Cabo Beachfront Weddings.

  • Member of Velmar Hospital Wellness Group

  • Approved Vendor at Carnival Cruisers Past, Present Future Community 250k Facebook community

  • Recommended by Barb Parsons Chair of Carnival Radiance 12k Facebook community

  • 4.9/5 on TripAdvisor and consistently ranked #1 of 34 Tour providers in Ensenada.

  • 4.9 / 5 on Yelp ranked Best Tour and Transportation in Ensenada.

  • Certification World Wellness Tourism Association

  • Profecco - (Mexico’s Better Business Bureau)

  • National Tourism Registery Mexico RNT

Approved Vender American Society of Travel Advisors (ASTA)


We follow ASTA’s standards for professionalism, ethics, and traveler protection. This certification reflects our commitment to safe, transparent, and reliable travel experiences in Ensenada.

What Guests Are Saying

Guest avatar
★★★★★
Google Review • Jacqui C (Los Angeles) • 9/2023

My boyfriend and I were on a Carnival Radiance cruise and wanted to do something fun in Ensenada. Ship excursions didn’t interest us (and were expensive), so we booked ATV + Zipline with Ensenada Excursions after seeing great reviews. Our guide picked us up at the cruise dock—super fun and made our trip one to remember!

I was a bit nervous since it was our first time in Mexico together and I didn’t know what to expect, but we had a blast. If you’re visiting Ensenada, support local business and book through Ensenada Excursions! (:

Guest avatar
★★★★★
Google Review • Harry M (TN) • 7/2022

We weren’t on a cruise and they still picked us up from our hotel at no extra charge. Our driver stayed with us all day, took photos, and even brought us to extra spots after the tour. We also added a two-hour massage for only $200 for two people—amazing value!

Great conversation, helpful recommendations, and zero pressure. When we come back, it’s a must-do again. Thanks, Ensenada Excursions!

Guest avatar
★★★★★
TripAdvisor Review • Emily Rose • 5/2023

We’ve visited Ensenada many times and usually shuttle to La Bufadora. Jesse and Arturo quickly set up a custom private tour to La Bufadora and horseback riding—best experience yet!

Our driver, Willie, was fantastic. We’ll never do Ensenada or La Bufadora any other way again. Highly recommend this company.

Policies & Guarantees

Back-to-Ship Guarantee

With over 5,000 tours completed, no guest has ever missed their ship. In the unlikely event it happens, we cover transportation, housing, and expenses to get you to your home port or the next port. Ensenada is not a tender port, downtown is right by the pier, and our driver network is always in touch to keep you safe and on time.

[Full explanation here in our blog]

No Port, No Pay (direct Bookings)

We’re proud to offer Ensenada’s only “No Port, No Pay” policy. If your cruise ship does not dock, you receive an automatic refund.

  • If the cruise cancels port, you’re refunded.

  • If the cruise reschedules port day, we reschedule your tour.

Free Cancellation (Direct Bookings Only)

Refunds available for cancellations made within these timeframes:

Other conditions:

  • If the cruise cancels port, you’re refunded.

  • If the cruise reschedules port day, we reschedule your tour.

  • If weather cancels your tour, your deposit is refunded.

  • No-shows or late cancellations may result in loss of deposit.

  • Credit card refunds over $100 may incur a 2.9% card processing fee (waived on smaller refunds).

Transportation & Itinerary

  • Itinerary changes: 2 complimentary changes included. Additional changes may incur a $20 admin fee.

  • Late arrivals: We wait up to 45 minutes at pickup. No stress if you’re delayed exiting the ship.

  • If your tour begins with a massage, late arrival may reduce massage time to respect other spa appointments.

Privacy Policy

We never share your name or information with third parties. Our businesses (Ensenada Massage, Ensenada Excursions, Valle Mobile Spa) share one client list. Occasionally, Jesse may send a newsletter with travel tips and updates and use emails to improve our understanding of client demographics.

Quotes & Payments

  • Quotes valid for 14 days in USD cash (best price).

  • Digital payments: +5% fee (Venmo/Zelle/credit card).

  • Prices depend on final group size & activities (adding or removing participants may adjust per-person price).

  • Credit card deposit refunds over $100 may incur a 3% processing fee.

Taxes & Receipts

  • No extra taxes!

  • All Mexican and US taxes are included in prices.

  • Facturas and US receipts available upon request.

Community GivE Back

We support Dog & Cat Rescue Los Adoptables with monthly contributions. Guests are welcome to donate — we’ll match donations up to $50.
We are building the team pet board in reception. 2023 we supported Pretty Horses rescue, and in 2024 we supported La Manada Feliz

Kids Discounts Policy

  • Children under 4 ride free (one child per adult on tour, if space allows).

  • Activity costs (e.g., Pai Pai entry, horseback riding, ATV passenger) apply if participating.

  • Free Car Seats and Booster seats for comfort (not legally required). Mention when you book.

  • Under 16 get 20$ off Massages

  • See individual tour activity pages for age minimums.

Local Charity 5% & Discount Codes

We love Ensenada and give back by supporting local charities. Each quarter we donate 5% of income to a cause—and you save too!